I thought I'd give the singer in the video, the benefit of the doubt so I asked my son's opinion.
My son is only a few years older than the guys in the video, so I thought maybe its a new style of the the younger generation and I'm just an old foagie and out of touch.

Kind of like art...
I look at a canvas that looks like it was used to clean up a major paint spill and the next thing you know, someone has just paid $10 mill to but a very similar-looking sketch.

Son said "No, he's just bad"